CRM & Lead Tracking for Courier Business Growth

CRM & Lead Tracking for Courier Business Growth

Losing High-Value Clients Due to Disorganization and Follow-Up Failure

Scenario:
SpeedRacer Logistics just secured a meeting with a corporate client who runs 8 daily deliveries across Lagos and Abuja. The client was impressed during the pitch and asked for a formal proposal and pricing breakdown. They also hinted at needing a service partner that can handle time-sensitive pickups.

 

What went wrong:

• The sales rep forgot to log the meeting in a lead tracker.
• No proposal was sent within 48 hours.
• The team had no centralized CRM, so nobody knew a follow-up call was due.
• By the time SpeedRacer called back a week later, the client had signed with a competitor who responded faster and seemed more professional.

 

Impact:

• Lost contract worth over ₦2.5 million annually.
• The sales team looked disorganized and uncoordinated.
• Management couldn’t trace who dropped the ball — no system, no audit trail.

 

Why you should enrol

• If you're tired of chasing clients with no results, missing follow-ups, or wondering why your competitors are closing deals faster — this course is your game-changer.

 

Who this course is for

• Courier company owners who want to grow their client base and stop relying on luck or referrals.
• Dispatch business managers struggling with lead follow-up and conversion.
• Sales and customer service staff in logistics companies who need structure in their daily tasks.
• Startups in the delivery business looking to build a working CRM system from day one.
• Field agents and business developers tired of chasing leads without a clear system.
• Anyone managing B2B logistics clients who wants better visibility, tracking, and results.